Three colors, little video, fewer photos, more light illustrations... these four graphic choices establish our visual identity while considerably reducing the "weight" of our pages and more generally of our sites...
This is the predominantly dark background color choice, Dark Mode (which has nothing to do with Star Wars). Indeed, displaying light colors requires more energy than dark colors. So by choosing a black working base, we save you energy (on your scale, it's not going to be revolutionary, but for the 500 visitors we expect, it's interesting for the planet).
Allow visitors to easily find the resources they need to enjoy the area or prepare for their visit. We focus on communicating a clear message that is directly available on search engines. We optimize what we call “natural referencing” in webmaster jargon.
For us, eco-design and sustainable development also mean taking all audiences into consideration. Our sites therefore aim for a normative framework entitled RGAA (General Accessibility Framework for Administrations) which allows navigation for visitors with disabilities. We are therefore introducing a set of features allowing better visibility (contrasts for example) or the transcription of visuals into sound subtitling.
To speed up the loading of pages and minimize "requests" (still jargon) which request servers in the four corners of the world, we have chosen to remove several features such as the weather module, interactive chat, systematic geolocation (you are fully in control)...
Hosting is the storage and continuous provision of site data... it's always complicated to choose an eco-responsible service provider because the heart of this activity is not... But we have chosen an operator who invents a new way of working and intelligently creates a virtuous circle.
In sustainable, there is... sustainable. Also, we assume that our sites are scalable and capable of being constantly improved and optimized according to technological developments and user feedback.
We are embarking on this ambitious project as a pioneer... Everyone talks about it and wants it, but few dare to take the plunge... So, at Brive Tourisme, we go there, we test, we will have successes and failures , but we will progress in this logic of eco-design which is so paradoxical. We hope to trigger a dynamic with our colleagues and tourism institutions, we will share our experience...
We are already proud to have brought two agencies with us in this process, to have allowed them to question their methods and to trigger Research and Development on applied eco-design. Immediate boarding with Logitourisme and Laëtis, whom we thank.
And to be completely coherent, at the same time, we are starting exciting work on these questions but on the Social Networks aspect with an agency at the forefront of the subject, My Destination.... to be continued!