Surprised by our design?
Our website is eco-designed, so its appearance may be surprising because we move away from the usual tourist promotion websites. We are generally moving away from a lot of usual practice because, like many digital players, we are gradually becoming aware of the environmental impact of the web and social networks. And in terms of responsibility, we try to minimize our share of digital pollution by reducing data storage and the use of servers.
To invent this site, we relied on the work of Frédéric BORDAGE (web eco-design: 115 good practices - Eyrolles edition) and on Green IT benchmarks among other work.
We present below the areas of progress and the visible biases adopted to optimize our digital deployment.
Visual sobriety
Three colors, little video, fewer photos, more light illustrations... these four graphic choices establish our visual identity while considerably reducing the "weight" of our pages and more generally of our sites...
Dark mode
This is the predominantly dark background color choice, Dark Mode (which has nothing to do with Star Wars). Indeed, displaying light colors requires more energy than dark colors. So by choosing a black working base, we save you energy (on your scale, it's not going to be revolutionary, but for the 500 visitors we expect, it's interesting for the planet).
Quick access to information
Allow visitors to easily find the resources they need to enjoy the area or prepare for their visit. We focus on communicating a clear message that is directly available on search engines. We optimize what we call “natural referencing” in webmaster jargon.
A website that meets RGAA standards (Bronze grade objective)
For us, eco-design and sustainable development also mean taking all audiences into consideration. Our sites therefore aim for a normative framework entitled RGAA (General Accessibility Framework for Administrations) which allows navigation for visitors with disabilities. We are therefore introducing a set of features allowing better visibility (contrasts for example) or the transcription of visuals into sound subtitling.
Essential Features
To speed up the loading of pages and minimize "requests" (still jargon) which request servers in the four corners of the world, we have chosen to remove several features such as the weather module, interactive chat, systematic geolocation (you are fully in control)...
Responsible web hosting
Hosting is the storage and continuous provision of site data... it's always complicated to choose an eco-responsible service provider because the heart of this activity is not... But we have chosen an operator who invents a new way of working and intelligently creates a virtuous circle.
Unplanned obsolescence
In sustainable, there is... sustainable. Also, we assume that our sites are scalable and capable of being constantly improved and optimized according to technological developments and user feedback.
Innovation, sharing of knowledge and dynamics
We are embarking on this ambitious project as a pioneer... Everyone talks about it and wants it, but few dare to take the plunge... So, at Brive Tourisme, we go there, we test, we will have successes and failures , but we will progress in this logic of eco-design which is so paradoxical. We hope to trigger a dynamic with our colleagues and tourism institutions, we will share our experience...
We are already proud to have brought two agencies with us in this process, to have allowed them to question their methods and to trigger Research and Development on applied eco-design. Immediate boarding with Logitourisme and Laëtis, whom we thank.
And to be completely coherent, at the same time, we are starting exciting work on these questions but on the Social Networks aspect with an agency at the forefront of the subject, My Destination.... to be continued!
