Activities, a lever of attractiveness for the Gaillard region!
Published on July 20, 2021 by Capucine Pedamond
The activities are a real competitive advantage which is part of the base camp concept on which we have been working for several years.
So, after a day of wandering, visitors return to base camp and can enjoy the many activities offered. These activities help to bring the fun experience to our customers, and reinforce the interest of the base camp where life is good.
In addition, the activities nourish the image of the destination. They are one of the tangible representations of the values of the Brive 100% Gaillarde brand. Energy, simplicity, pugnacity, dynamism, epicureanism, sense of celebration... So many values that we find in our programming and the intention we give to it.
Beyond shows, concerts and events of all kinds, the activities are moments of conviviality, sharing and fun! We therefore take this work as an opportunity to deploy the brand. Animations are a distribution medium like social networks, publications or our websites. These fun moments encourage the appropriation of the brand by locals and staying tourists so that they become ambassadors of our destination.
The kesako base camp?
By definition “base camp” is a term used by the military to define the secure place where they come once they have accomplished their mission. The concept of the “base camp” therefore fits perfectly with the values of the territory and the promises we make to our visitors. Indeed, visitors who come to stay with us find themselves in a reassuring, rejuvenating setting, where they are well received. In addition, they can travel to visit internationally known sites less than an hour away. (We free ourselves from administrative limits to take into account customer logic only).
Activities with multiple impacts on the territory
Overall, the activities represent a virtuous circle for the territory, they have an impact:
- Direct economic: we use local service providers for all the work carried out on the events. This ranges from technique to promotion including the purchase of equipment; all expenses which directly benefit the local economic fabric.
- Indirect economic: the events bring together numerous spectators in public spaces, who following the event generally consume in nearby businesses (drinks, restaurants, shopping, etc.).
- Social: we have a specialized team dedicated to entertainment. This team is made up of a permanent member: Maxime Jargot and a work-study student who work year-round on programming, promotion and setting up summer and Christmas events. This team is expanded in season with seasonal jobs, which represent a real opportunity for young people in the area. Not only do they become stakeholders in their territory by bringing it to life, but by staying there all summer for their seasonal job, they are also consumers in their own right. It’s a real virtuous circle that is taking hold: the events are an opportunity for young people to earn their first salaries, and seasonal workers are an opportunity for the region which will benefit from their consumption.
How did the guys implement the activities?
In 2007 the objective was clearly established: it was necessary to capitalize on natural flow zones. It started in the city center of Brive in the summer of 2007 and then during the Christmas period. In 2014, at the time of the move to the large urban area, it was decided to also animate Lake Causse, an essential tourist spot in the area.
Since 2007, staying tourists have been the target audience for activities, particularly families who are very present in the region during the summer period. Residents are also concerned.
Finally, the program is built based on attendance data collected using the local tourism observatory to best position the days, times and type of entertainment at the different locations.
Two events during the year
We are linked by agreement to the City of Brive and the Urban Community of the Bassin de Brive to animate the territory over two periods during the year.
summer
For several years, we have been working in two areas: the city center of Brive, on order from the City of Brive; and the Lac du Causse, on order from the Agglo de Brive. The objective of this work is to offer appointments for locals who are not going on vacation and for tourists who are staying. We are working on major highlights that allow us to meet the expectations of different clienteles, mainly family customers.
Holidays
We are working on setting up entertainment in the city center of Brive during the end-of-year holiday period. These activities are mainly aimed at locals and we primarily target families. We have a highlight that has become unmissable in Gaillarde land: the arrival of Santa Claus (by zip line, abseiling, sled dog... every year Santa Claus makes an arrival a little more Gaillarde!).
2021 season: the return of the bamboche!
Entertainment is therefore one of the pillars of the destination’s tourism strategy. A real competitive advantage, they allow us to attract but also retain our visitors. Based on factual data from the observatory, the programming meets the expectations of our main customers and locals alike and clearly conveys the values of our Brive 100% Gaillarde brand. This summer, despite the health context, the programming is dense, varied and above all fun! It was unthinkable not to offer any entertainment for this 2021 season. That's why there's only one word: let's start the fun again!
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