“General exhilaration”

Variations of the communication campaign

An urban display in Brive and the surrounding large towns 

Périgueux, Limoges, Cahors: these cities are chosen to be in accordance with our targeting on social media campaigns. The objective is to have a strong presence in mind by reaching our targets through different media.

Two-step social media campaigns 

From May to June: targeting living areas near Brive (Bordeaux, Clermont, Toulouse, Limoges, Périgueux, Tours) with a first phase of seduction and a second in retargeting where we push ideas of things to do in the area .

In addition, our social media campaigns systematically link to the good deals minisite (www.bonsplans.brive-tourisme.com) where our targets can find a list of things to do in the area.

Then, July and August: targeting residents and visitors staying in the area (up to 30 km around) to promote things to do in the destination.

A 100% Gaillard Club communication kit addressed to partners

Variation of the “General perk up” in a Facebook banner, images for RS, email signature, stickers to place at the entrance to the sites, cans of hydroalcoholic gel… We provide these communication tools so that tourism professionals can be part of integral to the system and relays this strong message of “General cheering up”.

Evolution of the 2021 editions

Change of the base line of the cover, modification of the titles and hooks of the sections: more lively and insertion of the poster “Gaillardissement Général” in the 2021 good tips guide.

To home

T-shirt in cheering colors for all staff, banner on the “lighthouse” which houses the Tourist Office reception, flame on our reception areas outside the walls.

At the 100% Gaillard store

We offer the sale of totebags, bar aprons and stickers.

Street marketing

For many years, cities have displayed the names of their destination brands in giant letters in their city centers. To go further and be innovative in our proposals, we started not with a lettering proposal but with a strong, unifying pictogram in accordance with our overall campaign. It is a structure more than 2 meters high which will be installed in the heart of the Gaillarde city at the end of June.

The street marketing system will also be supplemented by two elements promoting our events, namely a giant postcard and a trompe l'oeil on the steps of Place de la Halle, all with visuals dedicated to the events. “Let’s start the fun again.”

All these very visual elements should therefore impact locals and tourists staying in the area. Their installation at the end of June and beginning of July will mark the start of this summer season which looks promising for the Pays Gaillard.