Local tourism professionals at the heart of Brive Tourisme’s priorities
Published on June 18, 2021 by delphine barrat
Faced with a changing, highly digitalized economic environment, with issues of recruitment, regulation, changes in clientele, commercial management, etc., service providers often have difficulty adapting. And they do not always identify the Tourist Office as a privileged partner who can respond to their problems and support them.
The 100% Gay Club
So, at Brive Tourisme, we have placed support for tourism professionals at the heart of our priorities! We have also made it one of the two major challenges of our structure that we work on daily around the 100% Gaillard Club!
Being a member of the 100% Gaillard Club means being part of a strong network of local actors who unite and share the same values, the same desire to exchange their experiences and develop the attractiveness of the territory through from the destination brand Brive 100% Gaillarde.
Our desire is to involve Club members as widely as possible in Brive Tourisme projects, to develop our collaboration and to generate interactions between members.
Exchange, share, have fun
All our moments of exchange, our meetings, our meetings strengthen the special bond that we have with the members of the Club. We all cultivate together around this club the values of the 100% Gaillard brand such as team spirit, simplicity, pugnacity, pride and even epicureanism! All together we form a powerful collective which allows us to promote Gaillardise to target audiences but also to visitors present in the region. A place of exchange and source of “good deals”, the Club also allows them to share tips, advice or simply to debate on a subject and express their opinion.
Of course we also offer personalized services to members: visibility, support, training... and many other benefits!
Experience 100% fun events
But being part of the 100% Good Guys Club also (and above all!) means living fun experiences! Because at Brive Tourisme we like to surprise, we like to awaken the cheerful spirit of our partners during exclusive events.
General assembly and season launch
Take for example, the general assembly followed by the launch of the 2021 season.
It is an annual meeting which brings together tourism professionals, institutional partners, elected officials...around the presentation of Brive Tourisme's actions and the highlights of the coming season.
This event, whose substance is serious 😉, takes an unconventional form among the guys. No more monotonous speeches:
- the activity report is presented in video,
- These are the service providers and partners of Brive Tourisme who give their point of view on the subjects covered. The Mayor of Saint-Robert, Mr. Hampikian and Mr. Grimault, manager of a tobacco press in Objat, came to talk to us about PoHTes. For their part, Marie Saule, Director of Corrèze Tourisme, Camille Lachèze Director of the OT Vallée de la Dordogne and Younes Rouissi, Director of the OT Vézère Périgord Noir, spoke to explain how partnership work between offices is implemented. and/or with the ADRT.
And of course, all this in a cheerful way, branded in the colors of the 2021 communication campaign: "General perk up".
Show the strength of the territory
The idea of this highlight, like others organized throughout the year, is to show our partners that the real strength of the territory comes from them and that it is together that we can go further.
We also use these special moments to give voice to socio-professionals and collect their ideas, their proposals and benefit from their field experience: brainstorming, creativity sessions, video testimonials, all means are good for them to be able to express themselves and help us build the tourism strategy of tomorrow!
Our meetings are rich in testimonies and discussions, they obviously end with a moment of conviviality: the traditional Gaillard aperitif!
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